2025 has been an incredibly busy and exciting year for EG UX. It has been a while since our last update, but we are finally ready to share some fantastic news.
EG BrandSync is now ready to go live and the launch date will be announced soon.
This milestone has been made possible thanks to the tremendous support of the UX community at EG. Designers from across the company have come together, formed a UX governance panel, and laid the foundation BrandSync needs to help unify the look and feel of EG’s products. It is truly inspiring to see different business units rally around one shared goal: “To unify UX at EG.”
Built for Every Tech Stack
BrandSync guidelines are designed to be completely technology agnostic and will work seamlessly across all devices including desktops, mobile and tablets. It stands on four key pillars and principles:
- Logo placement
- Spacing
- Typography
- Layout
For Developers
With our current designer to developer ratio (approximately 1:37, based on our internal case study), we have curated these guidelines to be developer friendly, simple and easy to implement.
BrandSync includes more than 30 component definitions, each with clear explanations covering:
- Overview
- Usage
- Guidelines
- Specifications
- Accessibility
Anyone using them will find the components easy to understand and apply.
For Designers
The Figma UI Kit, built on atomic design principles and completely tokenised, includes all the core fundamentals. Designers can jump straight into creating consistent, high confidence interfaces.
Accessible Colour Palettes
With the rollout of the new CVI, we now offer WCAG compliant colour palettes with multiple combinations, supporting designers and developers in making accessible and inclusive design choices.
Collaboration with MarComs
We have been working closely with EG MarComs to bring our efforts together in unison, especially around logo usage, digital assets and tone of voice. All product logos will be available to be downloaded directly from the BrandSync portal for ease and consistency.
Digital Asset Library
Another exciting step is the unification of EG’s entire digital asset library. Approved photos, icons and other assets will be accessible through a single portal, eliminating the need to search through countless SharePoint folders.
And this is only the beginning. Much more will be coming soon, and we are truly excited for what lies ahead.
The date of the official launch of BrandSync will be announced soon. 🙂
A huge shoutout goes to the UX community, the UX governance panel, the Graphics team, the BrandSync team, MarComs and BrandSync developers for bringing this idea to life. This would not have been possible without each and every one of you.
Special thanks to Mikkel Bardram, Allan Bech, Anand Fernandes, Tine Rasmussen for their constant and unwavering support throughout this journey.
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